OUSTED FROM NO. 1: Bud Light needs to 'poke fun' at faults and appeal to 'fun, witty' base: 30-year beer vet

2 years ago 18

Beer industry brand strategist, Ethan Stienstra, reacted to Bud Light's branding strategies as sales plummet following backlash from a controversial campaign.

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3. OUSTED FROM NO. 1: Bud Light needs to 'poke fun' at faults and appeal to 'fun, witty' base: 30-year beer vet